Hi everyone
I work closely with WordPress users who rely on CRMs like SendPulse for managing leads and automation, and one common challenge I keep seeing is this: website form submissions don’t always flow smoothly into the CRM.
Many businesses use Contact Form 7 on WordPress, but then they struggle with:
Manually exporting/importing leads
Delays in syncing contacts
Limited field mapping
Needing Zapier for simple data transfers
Or not being able to send custom fields properly via webhook
That gap between “form submission” and “CRM contact created” often causes missed follow-ups or broken automation flows.
To solve this, I’ve been using and recommending a plugin called Contact Form 7 to Any API . It allows you to send Contact Form 7 submissions directly to any API endpoint — including SendPulse — using webhooks. You can configure headers, authentication, and fully customize the JSON payload so contacts are created exactly the way your CRM expects them.
So instead of:
WordPress form → export → import → CRM
You get:
WordPress form → API call → Contact instantly created in SendPulse
This is especially useful if you’re using custom fields, tags, or triggering automation sequences based on specific form inputs.
Happy to share setup steps if anyone here is trying to connect WordPress forms directly with SendPulse via webhook.